TikTok is a popular content platform, where people create, share, and watch short videos. It was initially released in 2016 and now has more than 150 million daily active users.

Design, Navigation, and Usability: Great Design in All Terms

The TikTok app is designed almost perfectly. Its user interface is undoubtedly an example of great design as it is incomparably easy to learn, looks attractive, and remains very functional at the same time. 

The main section of the app is the smart feed, where you simply watch the short videos. The user interface here is presented in the form of an overlay to the playing video. This overlay contains information about the clip itself and about its author and there are as well buttons for sharing, commenting, liking and subscribing to the creator’s channel. This overlay can be hidden, but it is designed greatly and does not really distract you from watching clips.

Features: Smart as Tok

There are three main features in TikTok except for its great usability. First of all is the smart feed, which picks the content based on your preferences. Such features have been seen in many other social media platforms in recent years, but they have never been so accurate. The feed does actually offer you the content you might be interested in. 

The second great feature of TikTok is the creator’s tool: it is very easy to learn and allows you to implement advanced cuts and visual effects for your clips without having to learn the software. 

Last but not least, TikTok has a huge music library with all the popular songs available for use in clips. This means both that you, as a creator, can use any of your favorite compositions and that as a viewer you can watch clips with popular songs without any copyright issues.

Security: You Don’t Have to Worry

There are some security concerns about TikTok among the US government representatives. The problem is that it is the first Chinese social platform to become that popular in the US, and the government is worried the sensitive information is processed through China. 

The data gathered by TikTok is actually used for advertisements, and the rest is a conspiracy. Anyway, in case you will check out the privacy terms of any other platform like Facebook, Instagram, or Twitter, you will see that they gather the exact same data for their purposes.

Pros:

• Easy to learn and powerful creator’s tool;
• Large music library with all popular songs;
• Great interface design with perfect usability.

Cons:

• Security is a concern to the US government;
• The app is too addicting, and you may get lost there for hours.